Improve Your Google Rankings in One Easy Step

Posted: Friday, January 9th, 2009 | Author: David

seo your website Having a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?

Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.

Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.

So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.

Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look. You can also check out our Premium Revolution Template which is currently using this technique as well.

blogger seo title

Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.

We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: <title><data:blog.pageTitle/></title>. It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:
<b:if cond='data:blog.pageType == "index"'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.

All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Ready to super charge your blog? Check out our professional premium blogger templates or make money by joining our blog affiliate program!

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Improve Your Google Rankings in One Easy Step | Romanian National Vanguard News Agency on March 12, 2009

526 Responses to “Improve Your Google Rankings in One Easy Step”

Peter on Mar 5, 2009, 1:16 am

Fantastic! I will try it. Thanks for tip 🙂

India on Mar 5, 2009, 7:59 am

I used in mysite very nice, Thanks lot

Anne on Mar 5, 2009, 12:46 pm

I tried adding this code as well as the ones for “read more” from your post from 2/08. I wasn’t successful with either. When I originally launched my blog, I had a designer create my template. Is it possible I have some sort of code that’s overwriting these changes?
I appreciate your help!

Praveen on Mar 6, 2009, 6:05 am

I have used this in my blog already and i have seen a significant increase in visitor count. But i thank you guys for reminding it again. Well, I need to know about meta tags. Is meta tags important in seo?

rain mosq on Mar 6, 2009, 2:42 pm

Is it supposed to say ??

healthmutuals on Mar 7, 2009, 10:32 pm

Hi, is there a way to use this code in wordpress
template?

Zeeshan on Mar 8, 2009, 12:22 pm

David i got error that template error:LHS of numeric is null before 19 in data:blog.pageType

my blog is http://www.apniplace.tk
http://www.apni-place.blogspot.com

plz help

Frank on Mar 10, 2009, 5:29 pm

I tired the code and it didn’t work. Said something about there was an issue with the “cond” tag. I just have a standard eblogger template that you can choose from and have never altered the code.

scribbler on Mar 11, 2009, 4:35 pm

Great article..thanks so much for the SEO tip..works great with my blog.

Julius on Mar 12, 2009, 11:17 pm

after hours of tweaking, it finally worked. a href=”http://deejaycmos.blogspot.com/”>deejaycmos.blogspot.com

Roze on Mar 13, 2009, 7:11 pm

This is terrific information! And I found a lot more great stuff in the links on the left of this page. Thanks so much 🙂

Make Money Online on Mar 14, 2009, 12:39 am

This is very useful information, I used it in my blog as well.

increase site traffic on Mar 14, 2009, 5:33 am

I tried this technique on my blog it helped me improve my rankings for many of my keyword phrases.

iwwh on Mar 14, 2009, 6:59 am

i try but no results, any other way?

junior4u on Mar 14, 2009, 12:54 pm

thank you works great!
http://www.czarspace.com

Anne on Mar 14, 2009, 6:59 pm

OK I just realized this is working for me. I thought you were saying it would change the order of the URL. I now get that it’s the header. LOL.
Now, if only I could get the “Read more” code to work.
Thanks for the tip!

gigamed.admin on Mar 15, 2009, 3:01 pm

thx alot

tantokun on Mar 16, 2009, 1:17 pm

its work but needed alot content

watzabatza on Mar 17, 2009, 4:37 am

wow! it’s such amazing tips. thank you very much for this post. i changed mine now… more power!

Angie on Mar 17, 2009, 6:57 am

Finally looked back at your comments and code this code to work!!!

Charmaine on Mar 17, 2009, 10:25 am

Plese help its not working for me. This is the message I am getting:

Please correct the error below, and submit your template again.
Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly.
XML error message: Open quote is expected for attribute “{1}” associated with an element type “cond”.

Angie on Mar 17, 2009, 2:39 pm

Charmaine,

Go back and look at the comments David left on 01/11/09. You need to remove the two from the beginning and end.

Angie on Mar 17, 2009, 2:40 pm

Oh well…it’s not letting me show you title title with the arrow mark. It keep deleteing them when I post. Just go look at David comments from 01/11/09 and that will correct the problem

Guille on Mar 17, 2009, 8:54 pm

Thanks for this tip. The title looks better, it is easier to read, just like a wordpress blog!

PDF Maker and Converter on Mar 18, 2009, 10:16 am

Thanks for great tutor. Could you please advice to optimize our PDF Maker and Coverter blog site? We need you comment there about our blog.

tcwebs on Mar 19, 2009, 10:50 am

Very Good.

http://tcwebs.blogspot.com

Krystyn on Mar 22, 2009, 8:13 am

Apparently im not doing it rght. I get

TEMPLATE ERROR: Unknown runtime binding: else in widget

error…

Krystyn on Mar 22, 2009, 8:25 am

I originally got that error
XML error message: Open quote is expected for attribute “{1}” associated with an element type “cond”.
as mentioned before and taking the s out doesnt fix it…

atul on Mar 24, 2009, 3:01 am

Hi,

thanks used it just now and it works. cheers man.. tk care.. be kool..

Jen on Mar 26, 2009, 5:34 pm

Thanks!

Sanjay on Mar 29, 2009, 7:50 am

Hi guys. Can anyone please help me to use this code in wordpress blogs? Does this code work in wordpress blogs? If yes, please help me out. Thanks.

Abdul Rahman on Mar 29, 2009, 10:49 pm

Hi, this tip is kewl. thankx.

Sanjay on Mar 29, 2009, 11:25 pm

I am sorry Abdul,i did not understand u….is kewl an author? I searched in previous posts but could not find an answer to my question. I need to install the code in wordpress blog. Can u help me out please?

Abdul Rahman on Mar 30, 2009, 12:39 am

No Sanjay, Kewl is not an author. What i mean is this tip is cool (its good).

Do you know how to edit the html in ur wordpress document?

Add me on yahoo and i will show you how to do it.
abdulrahman683

David on Apr 1, 2009, 4:17 pm

Sanjay, wordpress is a bit different. You should download the All in one SEO plugin for that. It’s easy and very useful.

Hugh Walter on Apr 2, 2009, 3:22 am

I just did it, no problems, no error messages, but…no change to the order of my search-bar title?

http://smallscaleworld.blogspot.com/

have blogger over-ridden it?

KT on Apr 2, 2009, 6:53 am

didn’t work for me, created an error message with the “cond”. any suggestions?

Christopher on Apr 2, 2009, 8:42 am

Brilliant, thanks!:) It worked for me… now PR 2!

puput on Apr 2, 2009, 3:33 pm

I have to try it, good tips, thank you

Khmer Intellectuals on Apr 2, 2009, 11:10 pm

Useful tips for bloggers.

Arfan on Apr 3, 2009, 3:47 am

I have a website for 1 year, i submit it into all search engins and all book marking website but 0 ranking, please tel me how to improve.

onlyword on Apr 4, 2009, 12:03 am

Great article..thanks so much for the SEO tip And I found a lot more great stuff in the links on the left of this page. Thanks very much

Shaque on Apr 5, 2009, 2:54 pm

http://bookkeepingtipsonline.blogspot.com/

i like your article i would like to make a link with you.

Thanks

Michael on Apr 6, 2009, 4:48 am

Works perfectly,thanks.

TriNi on Apr 7, 2009, 8:41 pm

Hey thanks alot for this post!

I really appreciate it!

I just added it to my blog on HOW TO MAKE MONEY ONLINE FREE FAST AND EASY!

aneess on Apr 8, 2009, 10:11 am

I love you because this post….

Julie on Apr 8, 2009, 5:45 pm

Wow. Love. Now that’s the best spam comment I’ve seen in a long time. LOL… Seriously. I really like that this little technical tip made someone fall in love with you. LOL. Too much. The Internet is great!

Movies on Apr 8, 2009, 10:34 pm

Thank very much for your nice trick, it works great.

Madam S on Apr 9, 2009, 2:22 am

Ok so I think I must be an idiot, I can’t get it to work. What am I doing wrong??