Improve Your Google Rankings in One Easy Step

Posted: Friday, January 9th, 2009 | Author: David

seo your website Having a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?

Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.

Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.

So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.

Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look. You can also check out our Premium Revolution Template which is currently using this technique as well.

blogger seo title

Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.

We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: <title><data:blog.pageTitle/></title>. It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:
<b:if cond='data:blog.pageType == "index"'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.

All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Ready to super charge your blog? Check out our professional premium blogger templates or make money by joining our blog affiliate program!

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526 Responses to “Improve Your Google Rankings in One Easy Step”

Paul on Apr 11, 2010, 4:25 pm

Thanks to this great article..After a 2 weeks, google started to index my site with an informative title. Thanks to this.. I also added other meta tags to help search engine identify your site.. for this, I made an article that could help others..

check it out at Article about blogger search engine optimization tip

Ann on Apr 19, 2010, 8:01 am

Hi , this did not work .
I replaced the code exactly as mentioned at the exact place : But I also got the parse code error message .

The end tags don’t look right to me.

Should they be something like like ……:if instead of the

Please help.I would love tho implement this .
Thanks

Ann on Apr 19, 2010, 8:03 am

Sorry, should have added My blog is on custom domain ,does that work for custom domain as well ?
Thanks

DooPromotion on Apr 21, 2010, 6:30 pm

Thanks for top. i am a newbies on blogger. I want you share about more tip.

Ida on Apr 27, 2010, 9:55 am

i am using classic template (blogskin)
so, how could i use this code onto my blogskin script.
sory, iam newbie, anyone can help me??

dattai on May 11, 2010, 1:37 am

Useful article for Google Blogger user
Thanks a lot!

Liz on May 27, 2010, 3:52 am

OH MY GOD!

I am STILL getting the f*%king parse warning!!!!

SERIOUSLY!! you I.T people should know how to put the code up and NOT have the quotations get lost in copy and paste and SHOULD be able to tell people how to fix it so that it is easy to understand for EVERYONE, not just other I.T geeks ( i say the word geek not in a derrogotory way, i swear, most of my family and friends are geeks).

I just want to be bale to have better chance of people reading my blog…can someone right out the offending code line again, properly so i can try again, just the offending code line, not the whole code…

Thank you,

Liz on May 27, 2010, 4:01 am

Ok, dont worry,
After copy and pasting each individual quotation mark in Paul’s reply on Feb 20, i finally got it ot work!
O M G!
It had better bloody work!
cheers for the tip anyway

Liz on May 27, 2010, 4:21 am

ok, so it worked, but then i changed my url name from “thelittlemummythatcould” to “weddingswithcare”

And now the code is saving, but instead of the code staying as “index”‘ it keeps changing back to "index"’

Seriously doing my head in over this!!!!!!!! wasting ALOT of my time.
Some one please help!

kings on Jun 3, 2010, 8:24 am

Great, i will try that although i get robot.txt file problem from webmaster.
Can you do a post on that too

Anan Sin on Jun 3, 2010, 9:16 am

David I have used the that you have mentioned in the post to the blog rgyan.blogspot.com. Hope….. it works for me. Thanks for the article. It useful piece of information.

Thanks Again

MyReview on Jun 3, 2010, 10:31 pm

I read the same trick in http://www.bloggerplugins.org. Try find the way to fix it on the blog…

Tom Thiessen on Jun 12, 2010, 10:35 pm

This is great!

Thanks for the tips. 🙂

Got it working

Arshid.k on Jun 20, 2010, 10:27 am

Thank You!
Working…!!!

Ifeanyi on Jun 23, 2010, 10:16 am

hey man you are a guru. I cant believe. my soccer blog came fourth with footballopedia keyword. Big Thank you man. also your protege

New Generation SEO Blogger Post Title on Jul 10, 2010, 12:45 am

Helpful tips. I also have a new tips that can insert the title of the article in the meta description. So each page will have a meta description is in keeping with the title of your post.

Hamza on Jul 10, 2010, 5:01 am

Hey please can some help me with this as when i paste that code into my html i get an error!!!Does any body have a fix for this? I tried what Ual said but it didnt worked for me!

eraz on Jul 12, 2010, 8:39 pm

hi Thanx for given most impor suggestion

eraz on Jul 12, 2010, 8:45 pm

Hi can help me my blog is http://www.erazwindows.com but m unable to install live feedjit traffic on my site when i install it on my it show but traffic doesnt visual in page wat i do ? help me

episodewatchonline on Aug 14, 2010, 4:50 am

Search from google and come here,,,I think meta description and keywords are very important…:)

Jaleesa on Aug 25, 2010, 5:51 pm

Thanks Smarty Artie, I going to repost this on my ‘How to’tech Blog, with the proper back-linking and credit given to you of course, Thank you so much!

balajie90 on Sep 6, 2010, 6:13 am

Boss…. The META TAGS also imporatant to for that,,, the keyword and discription also indexed by search engine..

http://beginners-bloggers.blogspot.com/

http://www.tipsinside.co.cc/

omurice on Sep 11, 2010, 3:09 pm

thanks for the info, i could not gain any changes after changed the title…why? please help me
http://tehcspecial.blogspot.com
i have used your mails and posted to my blogs…

komal on Sep 14, 2010, 2:43 am

Google hot trends updates
Latest news updates…………

Daily Missed on Sep 20, 2010, 7:06 pm

Just find out this blog while looking for blogspot seo..you got a great site over here

rgcen on Sep 30, 2010, 10:00 pm

hey i am trying this code but it is not working for me this is what i got!
We were unable to save your template
Please correct the error below and submit your template again.
Your template could not be parsed as it is not well-formed. Please make sure that all XML elements are closed properly.
XML error message: Open quote is expected for attribute “{1}” associated with an element type “cond”.

Tesur on Oct 26, 2010, 11:08 am

Very good information Thank’s for your information, i will try to implement it to my sites

adi_tau8605 on Nov 9, 2010, 7:04 pm

am a little confuse…better please explain more to me

leo on Nov 12, 2010, 12:34 pm

I dont know much about hmtl and seo, but i will try this with my blog. great help thanks

Jayrweblog on Nov 21, 2010, 8:58 pm

This is very impressive! I’ve done this trick on my blog and I actually see it’s effect,

ganesh on Nov 22, 2010, 1:23 pm

thanks i like this one very much very help full

pelangi on Nov 29, 2010, 3:50 am

thanks you

Jack Cage on Feb 27, 2011, 9:14 pm

Reaaly nice post i got my post that to done it as said in title & subscribed also thanks once again..

Lieberty Abreu on Mar 5, 2011, 3:19 pm

a very good explanation, congratulations on your article. Your site has great templates and how you’ve even talked already has all optimized for google search

sibin on Mar 5, 2011, 5:30 pm

how this code helping me.Please explains.My friends say that this code is your ads.This code shows the name of the templates

Kevin on Mar 6, 2011, 4:51 am

Hmmmm….. really didn’t notice a difference … not sure I did it right, I will read some of the responses.

yusri on Mar 20, 2011, 7:34 am

Thanks for ur info. I have try this tutorial, but why my entri post still not appear in front of my blog title. It Just have my blog title. Can u give any solution plz..

Andrew Suta on Mar 20, 2011, 8:44 pm

Thanks, i have placed the cord in my blog. Hope it will work.

xtremex on Mar 25, 2011, 3:26 pm

only for say many thanks for you work here
im receiving all your post via email and they are awesome usefull
again many thanks 🙂

Micky on Mar 28, 2011, 12:08 am

I used this trick but didn’t see any significant increase in traffic

Adrian on Apr 18, 2011, 3:07 am

The guide of improving the ranking is well-written which is definitely helpful for those who need help.
Thumb up for it.

eurotop on Apr 30, 2011, 5:58 am

hi,
when i put in my blog “maveric-money-plateform.com” the following code:

|

in the place of :
i have always this message :

Yuvraj on May 19, 2011, 4:15 am

How can I have a multi tabbed navigation just as the one you have in this page?

Dalil Musafir on Jun 5, 2011, 4:02 am

thanks for this information.. this very infortant for our blog..

Satbir on Jul 19, 2011, 11:32 am

anyway I dont know much about SEO but I implemented your advise on my blog

Satbir on Jul 19, 2011, 11:32 am

anyway I dont know much about SEO but I implemented your advise on my blog

Rajathss on Jul 24, 2011, 1:56 am

Finally it helps me a lot.And Another best tip is use more than 40 words in tittle.This is also most powerful to get easily indexed in search engine.
Any way thanks for sharing this wonderful tip.

Any way now i am waiting for some more powerful tips to catch!!!!

smaile on Aug 5, 2011, 3:34 pm

wow..this article is very very useful for me..

Seby on Oct 3, 2011, 1:41 pm

The code is not working
The element type “b:if” must be terminated by the matching end-tag “”.this the message they say me