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Improve Your Google Rankings in One Easy Step

seo your websiteHaving a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?

Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.

Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.

So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.

Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look. You can also check out our Premium Revolution Template which is currently using this technique as well.

blogger seo title

Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.

We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: <title><data:blog.pageTitle/></title>. It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:
<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.pageName/> | <data:blog.title/></title>

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.

All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Ready to super charge your blog? Check out our professional premium blogger templates or make money by joining our blog affiliate program!

If you like this post then please consider subscribing to our eBlog Templates RSS feed. You can also subscribe by email and have new templates and articles sent directly to your inbox.


  1. Improve Your Google Rankings in One Easy Step | Mr.Mung dot Com on March 27, 2010

526 Responses to “Improve Your Google Rankings in One Easy Step”

Cryd on Jan 26, 2010, 9:37 am  

Troquei meu template e ja veio com essa alteração pronta.
Já notei a diferença no número de visitantes.
Muito bom.

join marks on Jan 27, 2010, 11:48 pm  

really thanks! also i’ll apply it to my pendriveantivirus | tips blog!

balajie90 on Jan 31, 2010, 5:41 pm  

ya……. it’s really work man…. but still i won’t test on google…….. anyway lot of thank’s for this post….
always do more tricks for this e-blog….. sir…
because we don’t know about html… so u r post is usefull for us..

Paul Corcoran on Feb 3, 2010, 6:05 am  

Cool I’ll try anything once. Thanks for this info.

Paul Corcoran on Feb 3, 2010, 6:28 am  

Nope does want to work in my Blogger Blog,

Vincenzo Milanese on Feb 3, 2010, 6:37 am  

I truly think a wordpress blog with your own domain name is the way to go. I have installed plugins on my wordpress to help my rankings and it worked for me. The alexa ratings for my blog has increased alot.


Paul Corcoran on Feb 3, 2010, 6:43 am  


Get rid of this;





MaldivesTourismUpdate.com on Feb 6, 2010, 9:48 am  

Hi Paul Corcoran

Can you explain in detail how you fixed the error. I am getting an error message. Thanks

raj on Feb 7, 2010, 1:56 pm  

yes title of this post is really eyecatching, one cannot ignore this title and then the post.

Korab on Feb 9, 2010, 9:42 pm  

I have been using this procedure and it’s really very effective. Thanks.

ukuwu on Feb 12, 2010, 7:36 am  

help!XML: Open quote is expected for attribute “{1}” associated with an element type “cond”.

Paul Corcoran on Feb 12, 2010, 7:42 am  

Look people place the ABOVE sequence DIECTLY BELOW THIS:


DO IT! It Works Honest it does.

ruth on Feb 12, 2010, 12:20 pm  

wow…nice tricks…especially I’m a blogger newbie..
thanks 4 sharing this…

ukuwu on Feb 12, 2010, 12:56 pm  


Hugh Walter on Feb 14, 2010, 12:48 am  

Right, I tried this about a year ago, it didn’t seem to work, left a comment which David never answered and – because I’d clicked the email follow-ups -have spent a year getting eMails from people (most of whom) seem to have the same lack of luck I had.

At no time has anyone come up with screen-shots/captures to show us a before & after of what it should look like, what we should be doing and where everything should start from or end up, and for some time now I’ve been thinking this page is just a ‘traffic’ scam.

Then – this week – the very helpful ‘Paul Corcoran’ turned up, had the same problem as the rest of us and fixed it! Not only fixed it but told us to put other bits of code elsewhere!! Only he links to what appears to be a scam blog, cleverly disguised as an anti-scam blog! However, as I pointed out to him…

…”another sign of a good scam is a blog with one post, no comments and 20 links to ‘Shaun Smith’…

not to mention the dead you-tube links, due to ‘misuse’

So I dug deeper and I think we’ve all been very nieve. The code is/may be at best useless, or at worst has added to our spam and/or re-directed traffic/earnings to this (or other?) blogs/pages.

What both ‘David’ (this page) and ‘Paul’ have in fact done is register their ‘blog’ as the title of their first article, and then only have the one article!!!!! Clever – no ‘older posts’ means you can’t compare two pages on the same blog/website.

If you don’t believe me (and I’m a rank amature when it comes to the internet and HTML/XHTML), just right-click a blank area of the page, left-click on ‘view page source’ and compare it to yours.

I’m lucky, I only changed some of my blogs, so I can copy the original text back to the ones I changed. If you can’t do that and didn’t save the original, find a new bloggers page and use their virgin script to repair your template.

I’ve reported Shaun ‘Smith’ and his $700 a day to blogger, but can’t report this – it’s not on blogger (that was the elephant in the room we all missed!!). However…if I’m wrong; Perhaps David will stop ignoring all those who have had problems and come and explain exactly how this is supposed to work????

Paul Corcoran on Feb 14, 2010, 1:41 am  

Ok Hugh, i only tried to help here when i found this site. Then i get a fool like you defaming my character!
I know a little about how HTML works, so i experimented a little to find out where best to put the code for better blog rankings on Google, as it says it does it this article.
The OTHER code I put into MY OWN BLOG should’nt concern you. it’s only there as new widgets for advertising or stat counting on the site.
I DO NOT tell anyone to put EXTRA code anywhere on thier own blog or sites.
What i did, was place the code just under where it says:
instead of just replacing;

This works! look at my blog above to prove this.
All the Best.

Paul Corcoran on Feb 14, 2010, 1:51 am  

Actually Hugh, I’ll be GLAD to do you screen shots page capture (printscreen) for you to show what this actually does for your blog, it CANNOT do damage or send potential earnings elsewhere, as it’s only VERY BASIC HTLM. Paranoid or WHAT??

Again Best of Luck

Paul Corcoran on Feb 14, 2010, 4:21 am  

Right Hugh

I’ve done a screen capture in MS Word!
If you want it you can so long as you RETRACT your earlier post about me!

Contact me at


Hugh Walter on Feb 14, 2010, 5:37 am  

I’m not going to retract anything! To quote from my original post…

“didn’t seem…” (not IS or WAS)
“most of whom…” (not ALL)
“seem…” (not IS or WAS)
“what appears to be (not IS)
“I think…” (I don’t KNOW)
“may be…” (not IS)
“if I’m wrong…” (Which I may be!)

I threw up a theory for dissemination after following this post/web page for a year or more and observing the owners disinterest in the lack of success of people subscribing to the central idea, one of whom, I was.

So stop crying like a baby. Your blogs are all one page/one post ‘Gordon Gecko’ sales vehicles, the coding in 3 (above) is not present in your ‘page source’ and the link you sent me shows you public page, well if you look at any public page URL the ‘.blogger’ comes after the individuals blog name, so it proves nothing!?

You stink of snake-oil and most of my comments remain valid and open to real rebutal. Still all this whingeing will get a few more clicks to your risible sites won’t it?

Hugh Walter on Feb 14, 2010, 5:50 am  

You see it’s full of ad-links, I almost wasn’t allowed to publish it, I think I’ll cut and paste all this and start a new blog!!!!!…..?

Paul Corcoran on Feb 14, 2010, 6:20 am  

Semantics my man, does you NO favours.

You sound like a Bitter man to me. Maybe you were ripped off by someone? I don’t know.

I was honestly trying to help by coming here,
but please yourself. I think i showed the HOW of this article, even if the author did not!

I do not know the author, but it seems to me that if this works,then you have nothing more to say on the matter.

As for the “Geko” reference, I am an affiliate, and pretty new to it. But let me see if i can get this straight;

You sell items from your blog, which makes you a shop keeper, i sell other peoples items from a variety of blogs/shops, which would make me an agent/affiliate.

Your silly “Snake oil” statement just sounds like you’ve been had over quite badly and are looking for a target to spit your bullets at!??

My sites may not be fabulous like yours obviously are but “Risible” is a bit strong, considering i am getting into blogging for profit, (as are you) not for the love of my fellow man.

By the way, i can blog about anything i like! I do NOT need to explain myself you you.

As for your insulting attitude, save it for someone who cares what you think mate.

Paul Corcoran on Feb 14, 2010, 6:32 am  

Click View Source, the above code is there between lines 24 and 28, are you blind????????

I use it so it works the way it’s meant to work.

Give me strength.

Hugh Walter on Feb 14, 2010, 7:09 am  

“My man!…just bring the motor round the side my man, and don’t tell the wife”!

It may not be scamming, you proberly prefer the term ‘Sales Technique’, but it’s taking peoples trust and abuseing it. The code may be there now but it’s doing nothing…there’s some fluff that sounds clever but it doesn’t actually tell us what’s going to happen or how, and inserting the code has no effect, has HAD no disernible effect on…what…at least half the commenters and may not have done anything for the rest (see; MAY)? Lets have an explanation for laymen, not a load of geeky salespeak.

However, it drives traffic, and when you pop up here being all helpful, it drives traffic to you, where we find that the only link on your learn serbo-croat in five minues page leads us strait back here!!!! So we can guess who’s affiliate you are? [something I hinted at in my first post]

My blogs are homespun waffle, and the few adsence I have, will – at the current rate – earn me a cheque in about ten years, if it arrives at Christmas it’ll be useful!

I’m nothing like you with your ‘techniques’ – you see, it’s all in the semantics.

Hugh Walter on Feb 14, 2010, 7:27 am  

Sheila on Jun 18, 2009, 3:09 pm

@rich01- I tried your code and it worked the other one did not. So what I don’t understand is, why is the person with this blog, his code does not work, yet blogger with comment, gives a code that does work?…hhhhmmm

She was getting to the nub of it. And where’s Mr. Helpful rich01 (Geddit, rich one, Thatcherite-Raganomic gecko!) now? dissapeared, still at least his fix did change the order of the title block!!

wanzz on Feb 14, 2010, 7:31 am  

yup… thanks for share about SEO

Paul Corcoran on Feb 14, 2010, 7:32 am  

ok, enough is enough!

I really don’t care what your agenda is here, but if anyone cares to actually read the (original) article at the top of this page, you do get an idea about what it is supposed to do!

I have it loaded on my pages for better SEO. It may work, or it may not, I’ll let you know, asap.

A rant i can take, but a blustering buffoon who claims to hate arrogance, i cannot!

How about arrogance AND igrorance, twice the pleasure. (for you)

If you actually took the time to learn something, you’d be able to help people, instead i get the distinct feeling that you love an argument for the sake of argument.

I’ll leave it at that. That is unless you’d like the last word? ………………….Thought so.

ukuwu on Feb 14, 2010, 8:28 am  

I’m sorry! I showed another option (2 way) if I can not in any state.Ya than did not want to offend.

Laili on Feb 16, 2010, 6:08 am  

Thankz for the good advise, hopefully this will help my blog ranking then. Off course there are still other things need to do.

Luka on Feb 20, 2010, 9:11 am  

Hey… when I look for this – I can’t find it (it doesn’t exist). Why is that? Please answer on my e-mail.

Paul Corcoran on Feb 20, 2010, 1:23 pm  

H Luka

What are you trying to find?


Paul Corcoran on Feb 20, 2010, 1:32 pm  

Hi Guys, I found out what was wrong with this,
when you drop it in to where you’re supposed to, you get an error message in Blogger saying your changes cannot be parsed.
I’ve dug a little deeper into this on warrior forum, where the big boys play (lol)
In the 1st line of code, ie;
The Qoute Marks ‘ and ‘ get lost in Copying and Pasting, adding these you can now drop it in where it tells you to in this article, save and there you go.

Paul Corcoran on Feb 20, 2010, 1:36 pm  

cond=’data:blog.pageType == "index"’
Right lets try this again!
Where it says cond=blog a quote mark should be put BEFORE data and AFTER qout;
This works now i promise.


DmnY on Feb 20, 2010, 3:02 pm  

Thank you for the tip, and thank you Paul.

painting contractors Cape Cod on Feb 21, 2010, 8:13 am  

Thanks for sorting that out for us Paul now I’ve got it working.

Colin on Feb 21, 2010, 10:29 am  

After all the above suggestion and comments, is it possible to have an up-dated HTML code for the “reversed” title tag implementation?

Nasseba on Feb 22, 2010, 1:11 am  

Thanks sir,
This is really fantastic advice.

Lucho on Feb 26, 2010, 7:02 am  


Great tip for blogger, its really easy to implement, I’ll comment it in my blog, for sure.



Cavonna on Mar 1, 2010, 8:30 pm  

I cannot get this to work. What could I be doing wrong! I am VERY frustrated!!

Sumardi on Mar 2, 2010, 1:49 am  

It’s quite easy but I can’t open it mean I can’t see it on my blog thanks.

Sunil on Mar 2, 2010, 9:48 am  

I changed my theme as mentioned in this blog. Waiting to see the difference.

Cavonna on Mar 2, 2010, 12:56 pm  

All I can say is NOBODY is listen out there! I keep getting this error:

Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly.
XML error message: Open quote is expected for attribute “{1}” associated with an element type “cond”.

Can someone, anyone, PLEASE tell me what I am doing wrong? When I try or anyoe tries to search my blog, we cannot get it to come up. I realy would like people to be able to search for my blog. I am not real good with HTML but I am trying to learn. PLEASE, PLEASE help me!!

ratu on Mar 15, 2010, 1:51 am  

thank you.. Your tips help increase google ranking of my posts

TechyBoy on Mar 15, 2010, 2:21 am  

Many thanks to this SEO tip. I tweaked my template and it works like charm! cooool… infact, I made a bit more ENHANCEMENT to help search engine crawl my blog better. You guys can check what I did by just dropping by my blog at article about blogger search engine optimization tip

Good Luck!!

JennAtFFP on Mar 17, 2010, 7:06 pm  

Thanks. This worked like a charm once I read through a few comments and figured out where to put the single and double quotation marks.

Andrew Suta on Mar 17, 2010, 8:38 pm  

But today’s blog theme are automated to be SEO friendly. Thre are many seo plugins to choose like Platinum All In One SEO. I think that will be most sufficient for new blog.

ihavenokia on Mar 18, 2010, 1:10 pm  

thanks! this is a vool tutorial and very useful

daffy on Apr 3, 2010, 11:32 am  

hey hey..thats work ..thanks.

Henrietta on Apr 7, 2010, 9:54 am  

Thank! I was wondering how to do this, worked perfectly on the first try 🙂

World of 22 on Apr 10, 2010, 8:21 pm  

Wow!It’s working in the first try,itself..thanks very much..!!